Website

While leading content strategy for Gartner Digital Markets, my team supported the roll out of new brand messaging and visuals across the company website.

We updated 6 product pages, the homepage, about us page, and "Get started" page.

I played a critical role in the execution of this project, partnering with UX, product marketing, brand, creative, and senior leadership teams to align on key messages and visuals.

This website refresh project led to an average 46% increase in conversion rates across the site.

The visuals below show the before and after for the About us page, lead generation product page, and get started page.