About me

With 7+ years in B2B content marketing and strategy, I’m all about helping brands grow through smart SEO and full-funnel content planning.

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Over the years, I’ve gotten pretty good at taking complex ideas and turning them into clear, engaging stories that really resonate with audiences.

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The heart of what I do is align content with business goals. By crafting strategies that speak directly to a company’s objectives, I help businesses boost their online presence, connect with the right people, and hit their growth targets.

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One project I’m especially proud of was leading the rebrand for Gartner Digital Markets. I helped shape new brand messaging, created copy style guidelines, and played a key role in relaunching the company website. It was an amazing experience that really showed me the power of blending big-picture strategy with the nitty-gritty details.

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I’m also a copywriter and author. Early in my career, I co-authored a book with Angela Cross, based on The Human Current podcast. We turned our podcast interviews into a book that explored how systems thinking and complexity theory could change the world. It was a fun challenge and helped me realize how much I love content and storytelling.

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I’m based in Austin, Texas, where I live with my husband and our two little boys. We love exploring the city’s trails and parks, catching live music, and staying active through sports. Whether we’re cheering on the team, coaching, or playing ourselves, you’ll probably find us out and about. Oh, and I’m also working on my pickleball game—slowly but surely!